The khadi Ayurvedic Singh Power Serum is a highly effective anti-aging lifting serum that visibly firms mature, dry, and stressed skin, restoring its vitality. Inspired by the lion – Singh in Sanskrit – a symbol of strength, presence, and dignity, this serum gives your skin precisely this majestic expressiveness.

The dual principle of operation.

The powerful effect is based on a unique duo of active ingredients from Ayurvedic herbal medicine and modern skin research. It combines the immediate effect of caffeine with the long-lasting effect of our Ayurvedic herbal elixir. 

Science meets Nature.

At its heart is the traditionally produced khadi Singh Power Elixir. It combines powerful plant extracts from amla and centella into a nourishing complex that intensively cares for, protects, and regenerates. Aloe vera provides deep hydration, while centifolia rose, rich in natural vitamin C, stimulates cell renewal. The integrated, highly potent caffeine complex immediately stimulates the skin's microcirculation, providing a noticeable lifting effect. The khadi herbal elixir of centella, amla, and moringa has a lasting smoothing effect, promotes collagen production, and gives you firm, rejuvenated skin

Feel the power of the lion – with every application.

The Singh Power Serum is the lion among anti-aging serums. It strengthens, nourishes, and revitalizes your skin – for a vibrant, youthful, and radiant complexion. Fine lines and wrinkles appear visibly softened, while highly effective antioxidants neutralize free radicals and intensely moisturize the skin. This effectively inhibits the natural breakdown of collagen and elastin, thereby improving the skin's elasticity, firmness, and radiance. Singh Power absorbs particularly quickly, rebuilds the skin from within, and leaves it feeling silky and revitalized – all without synthetic additives.

Like khadi products, this serum is made from 100% natural, vegan, and certified ingredients. It is particularly suitable for mature, sagging, or stressed skin.

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Harness the strength of the lion for the ageless beauty of your skin 

For optimal results, apply the Singh Power Serum in the evening – or in the morning – after cleansing: 

1. Prepare your skin optimally and ideally use khadi Singh Power Tonic beforehand as an invigorating facial toner. Since we consciously avoid synthetic penetration enhancers, we recommend pairing the serum with a matching toner to ensure its powerful active ingredients are absorbed deeply. 

2. Apply a pipetteful of the serum to your still slightly damp skin. The silky texture spreads easily and absorbs quickly. 

3. Gently pat in with the palms of your hands. Feel how the revitalizing energy of the serum flows through your skin, giving it new strength and elasticity.

Singh Power Serum is suitable for both morning and evening skincare – depending on your skin's needs. It combines beautifully with your usual finishing cream and acts as a highly effective lifting boost. For your evening routine, we recommend avoiding other products so that your skin can breathe freely overnight and fully benefit from the serum's regenerative effects.

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AQUA (WATER)
Water
ROSA DAMASCENA FLOWER WATER*
Damask rose flower water
LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER WATER*
Lavender flower water
GLYCERIN**
A sugar alcohol derived from soybeans, which also occurs naturally and is biodegradable. Palm oil-free.
CAFFEINE
Caffeine
XANTHAN GUM
Natural polysaccharide obtained from fermented sugar (e.g. glucose, sucrose from sugar cane or sugar beets).
SODIUM HYALURONATE
Hyaluronic acid
SODIUM BENZOATE
A naturally occurring germ-inhibiting agent found in plants (e.g., tree resins) and fruits (e.g., cranberry and blueberry).
CAPRYLYL/CAPRYL GLUCOSIDE
Sulfate-free neutral sugar surfactant, which is obtained from certified sustainable palm oil, coconut oil, corn and wheat.
POTASSIUM SORBATE
Mild preservative, naturally occurring in berries
CITRIC ACID
Natural citric acid; stabilizes the optimal pH value
EMBLICA OFFICINALIS FRUIT EXTRACT*
Amla, Indian gooseberry
PINK CENTIFOLIA FLOWER EXTRACT*
Hundred-petaled rose
ALOE BARBADENSIS LEAF EXTRACT*
Aloe Vera
BIXA ORELLANA SEED EXTRACT*
Annatto shrub
CENTELLA ASIATICA LEAF EXTRACT*
Indian pennywort
CUMINUM CYMINUM (CUMIN) SEED EXTRACT*
Cumin
CONVOLVULUS PROSTRATUS EXTRACT*
Shankapushpi / Field Bindweed
MORINGA OLEIFERA LEAF EXTRACT*
Horseradish tree
TINOSPORA CORDIFOLIA STEM EXTRACT*
Guduchi
LAVANDULA OIL/ EXTRACT***
True lavender
LINALOOL***
A component of natural essential oils
TERPINENOL***
A component of natural essential oils
HAEMATOCOCCUS PLUVIALIS EXTRACT
Blood rain algae
ROSE FLOWER OIL/EXTRACT***
Rose petal oil
METHYL EUGENOL***
A component of natural essential oils
GERANIOL***
Component of natural essential oil

*Zutaten aus biologischem Anbau



** Hergestellt aus biologischen Zutaten

***Components Of Natural Essential Oils



99 % natürlicher Ursprung der Gesamtmenge

23 % der gesamten Zutaten stammen aus biologischem Anbau

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SINGH POWER

Anti-Aging Face Serum

Regular price
$57.99 *
  • Ayurvedic anti-aging lifting serum for firm and lifted skin
  • Highly potent caffeine complex to stimulate blood circulation and instantly tighten the skin.
  • Herbal elixir made from Centella, Amla, and Moringa has a lasting smoothing and rejuvenating effect.

Free US shipping over $45

Free Gift with order over $29

Your Ayurvedic Skin Care Journey

Anti-Aging Face Tonic
Anti-Aging Face Tonic

SINGH POWER

Regular price
$33.99 *
Anti-Aging Face Bundle
Anti-Aging Face Bundle

SINGH POWER

Sale price
$77.99 *
Regular price
$91.98

You're saving 15% ($13.99)

Ayurveda meets science

Works in two Dimensions

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Immediate effect Innovative beauty science formulas with highly effective complexes deliver visible results right away—smoother, more radiant skin after just one use.

Sustainable effect:
Ayurvedic concentrates made from hand-picked medicinal plants help restore the skin's natural balance from within in the long term.

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Each line consists of two perfectly coordinated products:

PreCare Tonic and Intensive Serum, easy to use in your daily Beauty Routine.

Symbolic power that gets under your skin.

Inspired by Indian mythology, our spirit animals bear names from Sanskrit – the language of ancient wisdom. Thus, each khadi skincare line embodies an essence that combines millennia-old wisdom with modern skincare.

Singh Power – the Lion

Strength. Vitality. Expressiveness. Singh reminds us to shine boldly and let energy flow freely.

FAQ

Yes, you can easily integrate the serum into your skincare routine and use it as an additional step in combination with your existing skincare favorites. We recommend using the serum in the evening on its own so that the skin can breathe and detoxify overnight.
Yes, the serum is suitable for all skin types.
Use the toner as a preparatory step before the serum to ensure its active ingredients are absorbed and delivered more effectively into the skin.
Yes, you can use it daily, once or twice a day. It's best to moisturize your skin beforehand with the appropriate khadi toner.
Salicylic acid is photosensitizing, meaning it increases the skin's sensitivity to the sun. If you use the Susu Pure Serum in the morning, you should use sunscreen if exposed to direct sunlight.
The pH value of the serum is between 4.5 and 5.0.
Our serums are suitable for the face, neck, and décolleté. If you have blemishes on other parts of your body, such as your shoulders, you can also try the Susu Pure Serum there.
The characteristic amber color of our serums comes from the high-quality Ayurvedic herbal elixirs. With an elixir content of up to 20%, the power of plants plays a central role. The color does not affect your complexion – your skin remains clear, natural, and unstained.
Our serum has a slightly thick, velvety texture that spreads pleasantly on the skin without feeling greasy or sticky. It absorbs evenly and has a gel-like, water-based texture.
No, due to the salicylic acid it contains, you should avoid the sensitive eye area.
Yes, the serum is generally suitable for sensitive skin. However, always test new skincare products carefully.
During pregnancy or while breastfeeding, you should avoid using the Susu Pure Serum due to the salicylic acid it contains. If in doubt, consult your gynecologist.

Discover our Ayurvedic Ingredients

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Caffeine

Caffeine promotes blood circulation and reduces swelling, which can diminish puffiness and dark circles under the eyes. It slightly tightens the skin, giving it a more awake, fresh appearance. It also has antioxidant properties that protect the skin from free radicals.

Purple Care Competence visualization by khadi

Centella 

Centella soothes the scalp and protects the hair. It hydrates and stimulates collagen production, promoting the skin’s natural regeneration process.

Amla Shampoo in use by khadi

Amla

Amla, the Indian gooseberry, is packed with essential nutrients, including vitamin C and antioxidants. It acts as a natural rejuvenator for both skin and hair.

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Ashwaganda

Ashwagandha has a strong antioxidant effect on the skin, protecting it from premature aging caused by free radicals. It soothes stressed or inflamed skin, strengthens the skin barrier, and supports regeneration. It can also promote a balanced, vibrant complexion.

"Air" – symbolism in khadi products

Aloe Vera

Aloe Vera provides intense hydration and revitalizes both scalp and hair. Packed with nutrients, it adds shine and leaves hair feeling silky smooth.

Moringa 

Moringa gilt als Superfood für Haut und Haare und wird in Indien "Baum des Lebens" genannt. Reich an Vitaminen schützt es Haut und Haare vor Sonne und äußeren Einflüssen.

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Balawurzel

Bala root is valued in cosmetics primarily for its soothing and strengthening properties. It helps to alleviate skin irritations, has a regenerative effect, and supports the skin in remaining more resilient and balanced.

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Chia Seed

Chia seeds are a powerful active ingredient, as they are rich in antioxidants, omega-3 fatty acids, and minerals. They moisturize, support the skin barrier, and help keep the skin supple and protected.

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Rosa Centifolia

Rosa centifolia, also known as centifolia rose, has a calming, toning, and gently astringent effect in cosmetics. It helps to refresh and revitalize the skin, giving it a radiant, healthy complexion.

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100% natural and free from synthetic ingredients

Image of "COSMOS Natural" icon, certifying khadi natural products Image of "We Love" icon, khadi symbol for sustainable products Image of "Natural" icon, representing khadi products with natural ingredients Image of large vegan icon, representing khadi’s commitment to vegan care products

For skin that doesn't just look beautiful, but is beautiful.